It appears that this issue has also come up within video games, as found by esports insider Rod ‘Slasher’ Breslau. The change has not been met positively by Twitch viewers – but it’s not just an issue on the internet itself. Twitch has come under fire for a new feature in embedded streams, which presents viewers with a pop-up asking them to watch content exclusively on their platform – but it’s not just a problem on websites anymore. When users attempt to watch an embedded broadcast, they are met with an un skippable 30-second pop-up, which features a message against a purple background that asks viewers to watch the content directly on Twitch. More engagement will be visible to more users and hence more engagement.