The average order value (AOV) measures the average sum spent on your site every time a client places an order. The metric will be defined within a particular period of time and can be calculated by dividing the complete revenue. The typical purchase value is also, in reality, the value of the amount. We compute it easy: the income over a time period or throughout the action, divided by the number of requests. Thus we get the typical purchase value. In many companies, the consumer acquisition price is a metric which gets the utmost attention when increasing average purchase value or client retention is the majority of the time discounted.